If it’s so easy, why is it so hard?

I know what to do, and it works well—eat fresh fruits and vegetables, go for a nice long run with my dog everyday, pass on the beer, pack healthy lunches/snacks instead of grabbing something on the run. I even like fruits and veggies; I even like running. I feel better, more energetic, look better, my blood pressure drops to wonderful, my weight is buff—so what’s the problem?

At the moment, everything wrong just seems to call. Grab the quick food. But why? An apple isn’t quick? I always feel better after exercise—but have to force myself to start.

And I’ve already been through this healthy/slip healthy/slip healthy/slip pattern before, so I’m keenly aware that getting back to healthy is harder and harder every time. Why, even in people like me who WANT that and like it?

Thoughts and theories welcome here.

Writer